Fast food restaurants are everywhere today. Only the remotest areas cannot lay claim to having at least a couple of restaurants that belong to a large corporate chain. These stores have traveled the globe many times over through the franchise system. They now serve people of different nationalities, races, ethnicities, economic backgrounds, and status.
Here is a quick look at why quick service restaurants (QSRs) enjoy an ever growing customer base:
- The food is relatively cheap.
A filling meal with a big hamburger, fries, and a drink costs about five dollars – a lot less compared to the food at a regular restaurant.
- The taste of food is consistent.
Once you find out what you like from the menu of an outlet, you can choose to eat it anywhere and it will basically taste the same no matter what part of the world you are in. Your choices are clear cut; you don’t get an unpleasant surprise when you order food.
- The menu has something for all age groups.
Fast food menus are rarely extensive but they have somehow captured the preferences of three generations. In addition, fast food menus are never too complicated so people can make up their minds what to eat and promptly order at the counter. The menu is so simple people actually memorize the names of the items they want to eat and often get to the store with minds already made up.
- The food somehow tastes great.
Health conscious people will say that this is because a lot of fat and salt is used and there is a lot of truth in that. However, regardless of the unhealthy fat, sugar and sodium content of fast food, people still go for the deep fried chicken and other greasy things. The food chains probably do business with Chefmod, since they make excellent restaurant ordering systems. Food businesses that order their supplies through such are known for the good quality of food they serve since they always get them fresh.
- Convenience is one of the reasons why people go to fast food restaurants.
The food is ready and if you decide to drive through, the food you want can be in your possession in fifteen minutes. Many cooks feel that some foods, such as battered fried chicken are too messy to cook at home so they would rather buy the number of pieces they need from a fast food source.
- One of the critical factors that can determine the success of a food chain is its marketing strategy.
The advertising and marketing have to be so good that people will remember the brand and remember the appearance of the restaurant. That’s why chains always have a good strong logo or symbol and that’s why their stores usually look the same inside.
- Sanitation and service standards are met.
Most fast food restaurants are clean and the staff usually polite. Part of becoming a successful fast food chain is imposing these standards so that people will always think of the outlets as safe and reliable.
The fast food chain is a twentieth century phenomenon that has managed to stay alive and flourish into the next century. So far, it has met the needs of consumers throughout the globe and will probably continue to do so in the decades to come. The only game changer for the industry is the rising demand for healthier options but this is a challenge that a chain can easily respond to successfully if the motivation to do so is strong enough.